This initiative reinforces AES's commitment to building the future of energy today by fostering a new generation of children who are aware of the responsible and efficient use of electricity.

AES El Salvador launches digital version of its educational program “Energía Mágica”

August 14, 2025

This initiative reinforces AES's commitment to building the future of energy today by fostering a new generation of children who are aware of the responsible and efficient use of electricity.

AES El Salvador officially introduced the digital adaptation of “Energía Mágica” (Magic Energy), its renowned educational program that, since 2007, has promoted the safe, responsible, and efficient use of electricity among Salvadoran children.

Una vista amplia y ligeramente elevada muestra a una gran audiencia sentada en una sala de cine oscura. Todos miran hacia una pantalla de cine iluminada que muestra el texto "ENERGIA MAGICA DIGITAL" en un estilo de cómic con un fondo amarillo y elementos gráficos dinámicos.

The launch took place with the participation of Tomás Corriente, the initiative's main character, accompanied by his friends from the “Energía Mágica” universe. They performed a dynamic show that brought this new phase of the project to life.

The digital version, available at www.aes-energiamagica.com, brings together all the program's content in an accessible format for children, teachers, and students interested in learning about the world of electricity. The available resources include comics, full episodes of the characters' adventures, interactive games, and playful material that teaches how to save and safely use electricity.

"With this digital transformation, we seek to expand the reach of ‘Energía Mágica’ so that more children, no matter where they are, can access educational content that inspires them to take care of energy and the planet," said Carlos Marroquín, AES El Salvador's Manager of Communications and Community.

 

multitud de niños con uniformes escolares blancos y faldas o pantalones azules oscuros se sientan en las butacas de un aula de cine oscura, mirando hacia adelante. Algunos niños sonríen y sostienen bolsas de palomitas. El aula tiene paredes rojas con luces decorativas y un escenario al frente

Energía Mágica: 18 years of dducating children about energy

Since its creation, “Energía Mágica” has visited over 1,400 educational centers throughout El Salvador, delivering messages about energy efficiency, environmental care, and the safe use of energy through tools like an illustrated book, animated videos, and a puppet theater. Its interactive and recreational nature has allowed more than 700,000 children to learn about the wonderful world of energy in a fun, engaging, and participatory way.

With the digital adaptation, AES reinforces its commitment to education and sustainable development, aligning this initiative with its corporate social responsibility pillar, AES Education. The company aims for new generations to grow with greater environmental awareness and a firm commitment to the responsible use of energy resources.

Tres niños sonrientes posan frente a un cartel de "Energia Magica Digital". La niña del centro sostiene una revista abierta del mismo título, mostrando dibujos animados de niños y un personaje parecido a un robot. La niña de la izquierda lleva una camiseta azul con un corazón blanco y sostiene un teléfono mostrando una aplicación de "Energia Magica". El niño de la derecha viste una camiseta azul oscuro y una gorra gris. El fondo muestra una pared texturizada de color naranja con un borde más oscuro a la izq

 

Visit aes-energiamagica.com for more information.

 

Banner publicitario digital en inglés con un fondo amarillo brillante. A la izquierda, un personaje de dibujos animados que parece un robot o una batería, vestido con un chaleco y un casco blanco de AES. El personaje sonríe y señala hacia la derecha, donde se lee el texto "Visit the world of Energía Mágica Digital:" y en negrita, la dirección web "WWW.AES-ENERGIAMAGICA.COM".