The energy company promotes the strengthening of services provided by female electricians with knowledge in marketing and digital tools.

AES and FUNDEMAS graduate 38 women from the EMPRENDE – AES Mujer program.

September 10, 2025

AES El Salvador, with the support of FUNDEMAS, has successfully concluded the EMPRENDE program. This initiative was designed to provide women electricians, who graduated from courses facilitated by AES and ISDEMU, with the digital knowledge and tools needed to strengthen their businesses and contribute to their family's economic growth.

In this first edition of the program, 38 women participated. During 24 hours of training, divided into three intensive 8-hour sessions, they learned about entrepreneurial skills, marketing strategies, financial planning, and social media optimization, among other key topics for growing their businesses.

Un grupo diverso de unos treinta hombres y mujeres, en su mayoría mujeres, sonríen mientras posan en una oficina bien iluminada. La mayoría sostienen diplomas o certificados. Detrás de ellos hay una pared de color verde brillante con los logotipos de "AES El Salvador" y "Fundemas", con el lema "Creemos en la mejor inversión, la inversión social".

"With EMPRENDE, we seek to help these women, who already have technical skills as electricians, now strengthen their business and digital capabilities so that their businesses can be more competitive and sustainable," said Carlos Marroquín, Communications and Community Manager at AES El Salvador. "This program is a commitment to Salvadoran talent and the transformation of the family economy through female entrepreneurship."

The diploma ceremony took place with the participation of Carolina de Chinchilla, Sustainability Management Manager at Fundemas, the institution responsible for the training. This event reaffirmed their joint commitment to sustainable development and women's economic empowerment.

Additionally, for the participants who earned first and second place based on their scores, FUNDEMAS awarded two full scholarships for the Digital Marketing Strategies and Pitch and Storytelling courses.

Dos presentadores, un hombre y una mujer, se sientan detrás de una mesa cubierta con manteles blancos y azules. Detrás de ellos hay dos pancartas grandes. La de la izquierda es blanca con el logotipo de "aes El Salvador" en púrpura. La de la derecha es azul con el logotipo de "Fundemas" en la parte superior y el texto "Creemos en la mejor versión de El Salvador" en el centro, con texto adicional debajo.

"At FUNDEMAS, we proudly celebrate the commitment and determination of these women who are completing the EMPRENDE program today. Their effort reflects the transformative power of education and entrepreneurship to open new opportunities and improve the quality of life for Salvadoran families. With initiatives like this, we reaffirm our purpose of supporting the business sector in building a more inclusive, prosperous, and sustainable El Salvador, where female leadership has more and more space to grow and make an impact in their communities," stated Haydée de Trigueros, Executive Director of FUNDEMAS.

With initiatives like this, AES El Salvador and Fundemas reaffirm their commitment to creating a positive economic and social impact, empowering more women to achieve financial independence and contribute to the development of their communities.